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Pete Westall

Chief Values Officer for The Midcounties Co-operative

Pete Westall

Chief Values Officer for The Midcounties Co-operative


Pete Westall is the Chief Values Officer for The Midcounties Co-operative, part of the Executive team and has worked for the Society for 30 years. 

Projects and experience


As Chief Values Officer, Pete has overall responsibility for the Society’s Social Responsibility agenda, as well as ensuring Co-operative Values & Principles are at the heart of the Society. Pete has a background in both retail and responsible business and believes all businesses have a responsibility to the communities in which they trade. He is a Member of the Business in the Community West Midlands leadership Board; a member of the CBI Regional Council and the Chair of Bright Future, an organisation dedicated to the employment of survivors of Modern Slavery.